ABOUT ME.
Felix Rodrigues Lima has 15 years of experience from all angles of the communications spectrum. Most of that experience comes from his time as a multimedia journalist for ABC, NBC and Fox affiliates in numerous communities across the country. His work has been featured on CNN,
the BBC, and the Tonight Show.
Felix is an expert storyteller, and he draws upon that experience to shape
the narrative for private and public sector PR clients, including various government watchdog organizations. He is a firm believer in the unique power of brand journalism to enable clients to engage directly with their audience.
From 2015 to 2018, Felix was a Senior Reporter and Fill-In Anchor at
WPMT-TV, the local FOX affiliate in York, Pennsylvania. There, he shot and edited reports by himself in addition to collaborative reporting with a photographer/editor for over-the-air and online outlets. He also anchored weekend newscasts on a fill-in basis, supervising the news-gathering efforts of a team of around ten employees.
Felix also worked as a Multimedia Journalist at WISH-TV, the CW affiliate station in Indianapolis, Indiana. There, he shot, wrote, edited and presented all stories independently for over-the-air and online outlets. Felix served as the Bureau Chief in Western Kansas when he worked for the local NBC and FOX affiliates in Wichita, Kansas. That role involved anchoring, writing and producing daily two-minute bureau segment cut-ins.
On the Public Relations side of the media business, Felix served as a PR Account Executive at Riester in El Segundo, California. There, he pitched and coordinated successful campaigns and initiatives for several clients, garnering impactful placements and generating millions of impressions. Felix graduated with Bachelor of Arts degrees in Broadcast Journalism and History from the University of Southern California. While at USC, he served as an executive producer for Annenberg TV News (ATVN) and held an internship with NBCUniversal Media.